Skydeo Audience Report: New Years Healthy Lifestyle

Meet the New Year’s Healthy Lifestyle Consumers, a group committed to making
wellness a cornerstone of their lives, embracing a holistic approach to better living
in the New Year. As the calendar flips, they dive into fitness, nutrition, and overall
well-being with renewed enthusiasm. These consumers invest in gym
memberships, athleisure apparel, and supplements, combining physical activity
with smart choices in nutrition. Beyond their health goals, they’re entertainment
enthusiasts who stream music, enjoy movies, and attend live events. With a
passion for premium experiences, they travel in style, favoring luxury hotels and
airlines. Their appreciation for finer things extends to high-end jewelry and
designer brands, reflecting their dedication to balancing health with an upscale
lifestyle. Found predominantly in the Northeast, this group leans slightly female
and over-indexes among higher-income households.