WPP's Out-of-home (OOH) agency Kinetic has hired Skydeo investor Keith Kaplan as its new Global CEO. Congratulations!!
"The future for out-of-home is exciting and, with Keith at the helm, we plan an acceleration in 2021 to expand our offerings to stay ahead of changing brand challenges as consumer behavior continues to evolve," stated Brian Gleason, chief commercial officer, GroupM. "Keith brings us deep expertise, and he's also a passionate leader who is eager to make an impact on our company. This aligns perfectly with our goal for growth and our desire to spur innovation for our clients' brands." - source MediaPost
According to Mediatel:
"Since leaving King in 2017, Kaplan has operated as an advisor and investor across multiple businesses, including U.S. outdoor media company Outfront Media, mobile data provider Skydeo...
In his first move as CEO, Kaplan plans to roll out his vision focused on people, offerings and innovation that include investment in the professional development of Kinetic’s teams, development of new tools and offerings, and innovative ways for agencies and brands to connect with people as OOH technologies advance."
Skydeo CEO Mike Ford said, "It seems as if I've known Keith for years... He's been a valued partner, friend and advisor to me and amazing for Skydeo. Skydeo was founded after a meeting with Kappy & Bill Wise on Kappy's back porch. Kinetic is lucky to have him leading the way."
Mike Ford, Keith & Sydney Kaplan
