CTVGraph segments

CTVGraph Audience Segments

Browse CTVGraph audience segments for connected TV planning, streaming behavior, and cross-screen media activation.

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Showing 13 of 13 matching segments.

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Streaming DVR Paid Subscription

CTVGraph Streaming DVR Paid Subscription

Individuals who are likely to have a paid subscription for DVR

CPM: $2.00 Skydeo

SVOD Watchers

CTVGraph SVOD Watchers

Individuals who are likely to watch subscription video services (Netflix, Hulu, Disney Plus, HBO, etc.) on over the top ...

CPM: $2.00 Skydeo

Ad Supported Free Access

CTVGraph Ad Supported Free Access

Individuals who are likely to watch an ad supported free service on over the top (OTT) devices

CPM: $2.00 Skydeo

Premium Sports Paid Subscription

CTVGraph Premium Sports Paid Subscription

Individuals who are likely to watch a premium sports paid subscription service on over the top (OTT) devices

CPM: $2.00 Skydeo

Amazon Watchers

CTVGraph Amazon Watchers

Individuals who are likely to watch Amazon video content on over the top (OTT) devices

CPM: $1.50 Skydeo

Hulu Watchers

CTVGraph Hulu Watchers

Individuals who are likely to watch Hulu video content on over the top (OTT) devices

CPM: $1.50 Skydeo

Freemium Sports Ad Supported

CTVGraph Freemium Sports Ad Supported

Individuals who are likely to watch a free premium sports services on over the top (OTT) devices

CPM: $1.50 Skydeo

Premium Rentals

CTVGraph Premium Rentals

Individuals who are likely to purchase premium rentals on over the top (OTT) devices

CPM: $1.50 Skydeo

YouTube Watchers

CTVGraph YouTube Watchers

Individuals who are likely to watch YouTube video content on over the top (OTT) devices

CPM: $2.00 Skydeo

Game Console Users

CTVGraph Game Console Users

Individuals who are likely to use a gaming console to watch video content

CPM: $1.50 Skydeo

Netflix Watchers

CTVGraph Netflix Watchers

Individuals who are likely to watch Netflix video content on over the top (OTT) devices

CPM: $1.50 Skydeo

All Watchers

CTVGraph All Watchers

Individuals who are likely to watch video on over the top (OTT) devices

CPM: $1.50 Skydeo

Premium Paid Subscription

CTVGraph Premium Paid Subscription

Individuals who are likely to watch a premium paid subscription services on over the top (OTT) devices

CPM: $1.50 Skydeo

Frequently asked questions

What is CTVGraph used for?

CTVGraph supports connected TV and cross-screen campaigns by organizing audiences around streaming behavior, viewing interests, and media consumption signals.

Can CTVGraph segments support digital campaigns beyond TV?

Yes. CTVGraph segments can inform cross-screen planning where advertisers want consistent audience strategy across connected TV and digital media.