Travel segments
Travel Audience Segments
Discover travel audience segments for campaigns focused on trip planning, destinations, lodging, airlines, and travel intent.
Featured segments
Showing 48 of 361 matching segments.
Romantic Getaway
Individuals in-market for a romantic getaway, seeking destinations for couples or special occasions.
October
Individuals who are in-market to travel in October.
IHG Rewards
Consumers highly likely to be members of the IHG Rewards loyalty program.
Highly Likely
Individuals highly likely to be members of United Airlines' rewards program.
Highly Likely
Consumers highly likely to purchase airfare tickets directly from airlines, bypassing third-party vendors.
Disney
Individuals in-market for a trip to Disney Land or Disney World.
Likely
Individuals likely to contact an airline agent for assistance.
Highly Likely
People who spend at least $4,000 a year on personal travel
Highly Likely
People who belong to a hotel loyalty/rewards program
Wyndham Hotels & Resorts
Individuals who are in-market for a Luxury Hotel purchase from Wyndham Hotels & Resorts.
Orbitz
Individuals who are in-market for a Travel purchase through Orbitz.
Cunard
Individuals who are in-market for a Cruise from Cunard.
International
Individuals who are in-market for Airline Tickets from Air France.
Wyndham Rewards
Individuals highly likely to be members of Wyndham's loyalty and rewards program.
All-inclusive Travelers
People who like to take all-inclusive vacations
Generation Z Travel Intenders
This segment contains members of Generation Z (born 1996-2017) who are very likely to travel in the next 12-months. Keyw...
Trivago
Individuals who are in-market for a Travel purchase through Trivago.
February
Individuals who are in-market to travel in February.
Likely
Consumers in the middle ranks (4-20%) who are likely to plan vacations focused on spa activities and wellness.
Hyatt Rewards
Individuals highly likely to be members of Hyatt's loyalty and rewards program.
September
Individuals who are in-market to travel in September.
Economy Hotel Travelers
Individuals who are in-market for an Economy Hotel.
Highly Likely
Individuals in the top 1-5% who are highly likely to take family vacations.
Hilton Rewards
Individuals who are highly likely to be members of Hilton's loyalty and rewards program.
January
Individuals who are in-market to travel in January.
Hilton Rewards
Audience likely to be members of Hilton's loyalty and rewards program.
Highly Likely
People who own a timeshare
Cruise
This segment contains consumer that are likely to take a international vacation in the next 12 months
Hilton Hotels & Resorts
Individuals who are in-market for a Luxury Hotel purchase from Hilton Hotels & Resorts.
Cruise Travel
This segment contains consumer that are likely to take a cruise vacation in the next 12 months. Keywords: intent, travel...
Silversea
Individuals who are in-market for a Luxury Cruise from Silversea.
JetBlue
Individuals who are in-market for Airline Tickets from JetBlue.
Highly Likely
Consumers highly likely to travel to Las Vegas.
United Airlines
Individuals who are in-market for Airline Tickets from United Airlines.
April
Individuals who are in-market to travel in April.
November
Individuals who are in-market to travel in November.
Pet Owner Travel Intenders
This segment contains pet owners who are likely to travel in the next 12-months. Keywords: intent, travel, traveling, tr...
Alaska Airlines
Individuals who are in-market for Airline Tickets from Alaska Airlines.
Boat Enthusiast Travel Intenders
This segment contains boat enthusiasts who are likely to travel in the next 12-months. Keywords: intent, travel, traveli...
Likely to Travel to Southeast US
This segment contains individuals who are likely to travel to the Southeastern United States in the next 12-months.
Likely to Travel to Deserts
This segment contains individuals who are likely to travel to deserts.
International Travelers
People who are interested in international travel
Hyatt
Individuals who are in-market for a Mid-Range Hotel purchase from Hyatt.
Norwegian
Individuals who are in-market for a Cruise from Norwegian.
Generation X Travel Intenders
This segment contains members of Generation X (born 1965-1976) who are very likely to travel in the next 12-months. Keyw...
Likely
People who tend to book hotels that offer the lowest price
International
Individuals who are in-market for Airline Tickets from Turkish Airlines.
Honeymoon
Individuals in-market for a honeymoon, seeking romantic getaways and all-inclusive resorts.
Frequently asked questions
What are travel audience segments?
Travel audience segments help advertisers reach consumers showing signals related to trip planning, destinations, hotels, airlines, and leisure or business travel interests.
How do travel advertisers use these segments?
Travel brands use these audiences for prospecting, seasonal promotions, destination campaigns, loyalty campaigns, and cross-channel media activation.