Travel segments
Travel Audience Segments
Discover travel audience segments for campaigns focused on trip planning, destinations, lodging, airlines, and travel intent.
Featured segments
Showing 48 of 361 matching segments.
International
Individuals who are in-market to Travel to Africa.
Highly Likely
Individuals highly likely to travel to the Mediterranean region.
March
Individuals who are in-market to travel in March.
USA Travelers
People who are interested in traveling within the United States
Leisure Travelers
People who are interested in traveling for leisure
Fairmont
Individuals who are in-market for a Luxury Hotel purchase from Fairmont.
August
Individuals who are in-market to travel in August.
Southwest Airlines
Individuals who are in-market for Airline Tickets from Southwest Airlines.
July
Individuals who are in-market to travel in July.
Likely
Individuals likely to contact an airline agent for assistance.
Airbnb/VRBO Users
People who are likely to be Airbnb or VRBO users.
Likely
People who own a timeshare
Family Travel Intenders
This segment contains individuals with children who are likely to travel in the next 12-months. Keywords: intent, travel...
Value Travel Intenders
This segment contains value seekers that are likely to travel in the next 12-months. These consumers look for the best t...
Mid-range Hotel Travelers
Individuals who are in-market for a Mid-Range Hotel.
Budget
Individuals who are in-market to Rent a Car from Budget.
Orbitz
Individuals who are in-market for a Travel purchase through Orbitz.
Cruise Travelers
People who are interested in cruise vacations
Retired Travel Intenders
This segment contains retired consumers who are likely to travel in the next 12-months. Keywords: intent, travel, travel...
Online Travel Bookers
This segment contains individuals who are likely to book a trip online in the next 12-months. Keywords: intent, travel, ...
Ski Enthusiast Travel Intenders
This segment contains ski enthusiasts who are likely to travel in the next 12-months. Keywords: intent, travel, traveli...
Fishing Enthusiast Travel Intenders
This segment contains fishing enthusiasts who are likely to travel in the next 12-months. Keywords: intent, travel, trav...
Adventure Loving Travel Intenders
This segment contains individuals who enjoy and seek out recreational adventure and are likely to travel in the next 12-...
HomeAway
Individuals who are in-market for a Vacation Rental through HomeAway.
Comfort Inn
Individuals who are in-market for a Mid-Range Hotel purchase from Comfort Inn.
Priceline
Individuals who are in-market for a Travel purchase through Priceline.
Booking.com
Individuals who are in-market for a Travel purchase through Booking.com.
Business International
Individuals who are in-market for Airline Tickets for International Business Travel.
Highly Likely
People who belong to a hotel loyalty/rewards program
Likely to Travel to Northeast US
This segment contains individuals who are likely to travel to the Northeastern United States in the next 12-months.
Likely to Travel to Small Towns
This segment contains individuals who are likely to travel to small towns.
Timeshare Enthusiasts
People who are interested in timeshares.
Ritz-Carlton
Individuals who are in-market for a Luxury Hotel purchase from Ritz-Carlton.
Econo Lodge
Individuals who are in-market for an Economy Hotel purchase from Econo Lodge.
Alamo
Individuals who are in-market to Rent a Car from Alamo.
Seabourn
Individuals who are in-market for a Luxury Cruise from Seabourn.
First Class Travelers
Individuals who are in-market for First Class International Airline Tickets.
Travel Enthusiasts
People who are interested in travel.
Likely
People who tend to book hotels that offer the lowest price
Belmond
Individuals who are in-market for a Luxury Hotel purchase from Belmond.
Likely
Individuals who have traveled to Las Vegas in the last five years.
Likely
Individuals likely to plan vacations at adult-only resorts or cruises.
Family Vacation
Individuals in-market for a family vacation, interested in family-friendly activities and destinations.
Likely
Consumers in the middle ranks who are likely to take vacations with multiple family generations, ideal for advertisers t...
Disney
Individuals in-market for a trip to Disney Land or Disney World.
June
Individuals who are in-market to travel in June.
Likely
Audience likely to be members of Delta Airlines' rewards program.
January
Individuals who are in-market to travel in January.
Frequently asked questions
What are travel audience segments?
Travel audience segments help advertisers reach consumers showing signals related to trip planning, destinations, hotels, airlines, and leisure or business travel interests.
How do travel advertisers use these segments?
Travel brands use these audiences for prospecting, seasonal promotions, destination campaigns, loyalty campaigns, and cross-channel media activation.