With over 682,000 in the sample population, Amazon Prime Day Shoppers are the definition of high-intent consumers—digitally savvy, brand-aware, and primed (literally) to spend. This audience skews slightly female, leans Democrat, and tends to fall within the 25–44 age range. They’re not just browsing; they’re buying across categories like apparel, home furnishings, and electronics. Their digital behavior overlaps heavily with platforms like Wayfair, Peloton, Noom, and Carvana—making them an ideal segment for marketers looking to drive conversions during retail’s most competitive season.
Sober Summer
Meet the Sober Summer Set, a vibrant, values-driven audience
