They start planning displays in October, mapping out yard layouts before Thanksgiving. Stocking up on string lights, inflatables, ornaments and wreaths, they follow decorating tutorials on YouTube and shop clearance sales year-round for next season's additions.
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Insight
Christmas Decorators
Source: https://skydeo.com/insight/christmas-decorators/
Audience Demographics
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Insights
Black Friday & Cyber Monday Shoppers
Doorbuster alerts hit their phones before dawn. They stack cashback apps with store coupons and abandon carts the moment a better deal turns up elsewhere. Cyber Monday inboxes fill with flash sale codes and browser tabs stay open to competing retailers.
Insights
Thanksgiving Hosts
Thanksgiving hosts plan menus weeks ahead, stocking up on turkey, stuffing mix, cranberry sauce and pie ingredients. They shop early for serveware and table linens, comparing recipes online and tracking grocery deals through late November.
Insights
Holiday Shoppers
People shopping for gifts, celebrations, and seasonal deals throughout the holidays.
Insights
Holiday Travelers
People planning holiday trips to see loved ones or take a getaway, from booking travel to preparing for the journey.
Related Segments
Audience segments related to this insight
Affluent Christmas & Holiday Shoppers
Seasonal Shopper Christmas & Holiday Shoppers
Purchase Affinity - Christmas and Holiday products buyer. Sources: Self-reported surveys, Registrations and Buying activ...
CPM: $1.00 Skydeo
Christmas
Interest Holidays
People who have declared an interest in Christmas or demonstrated an interest in parties or celebrations, food (snacks, ...
CPM: $0.95 Skydeo
Christmas - Hanukkah
Seasonal Buyers Christmas - Hanukkah
Holiday shoppers for Christmas & Hanukkah products, active between Thanksgiving and Christmas.
CPM: $1.10 Skydeo
Christmas
Topics Christmas
People who read articles about Christmas. PublisherSegments.com sourced direct from publishers via consumer opt-in and f...
CPM: $0.77 Skydeo
Christmas
Holiday Holiday
A purchase of gifts likely to be purchased for Christmas within the last 12 months. Sources: Self-reported surveys, Regi...
CPM: $1.00 Skydeo
Christmas Gifts
Topics Christmas Gifts
People who read articles about Christmas Gifts. PublisherSegments.com sourced direct from publishers via consumer opt-in...
CPM: $0.77 Skydeo