Thanksgiving hosts plan menus weeks ahead, stocking up on turkey, stuffing mix, cranberry sauce and pie ingredients. They shop early for serveware and table linens, comparing recipes online and tracking grocery deals through late November.
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Insight
Thanksgiving Hosts
Source: https://skydeo.com/insight/thanksgiving-hosts/
Audience Demographics
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Christmas Decorators
They start planning displays in October, mapping out yard layouts before Thanksgiving. Stocking up on string lights, inflatables, ornaments and wreaths, they follow decorating tutorials on YouTube and shop clearance sales year-round for next season's additions.
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Black Friday & Cyber Monday Shoppers
Doorbuster alerts hit their phones before dawn. They stack cashback apps with store coupons and abandon carts the moment a better deal turns up elsewhere. Cyber Monday inboxes fill with flash sale codes and browser tabs stay open to competing retailers.
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Holiday Shoppers
People shopping for gifts, celebrations, and seasonal deals throughout the holidays.
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Holiday Travelers
People planning holiday trips to see loved ones or take a getaway, from booking travel to preparing for the journey.
Related Segments
Audience segments related to this insight
Thanksgiving
Interest Holidays
People who have declared an interest in Thanksgiving or demonstrated an interest in in parties or celebrations, food (sn...
CPM: $0.95 Skydeo
Thanksgiving
Topics Thanksgiving
People who read articles about Thanksgiving. PublisherSegments.com sourced direct from publishers via consumer opt-in an...
CPM: $0.77 Skydeo
Thanksgiving
Holiday Holiday
A purchase of gifts likely to be purchased for Thanksgiving within the last 12 months. Sources: Self-reported surveys, R...
CPM: $1.00 Skydeo
Thanksgiving
Shopping Seasonal
Audience with a purchase affinity for Thanksgiving related products and sales. Ideal for advertisers targeting consumers...
CPM: $1.00 Skydeo
Thanksgiving
Entertainment Viewing Intent
People who intend to watch the horror film Thanksgiving.
CPM: $0.89 Skydeo
Thanksgiving Travel
Interest Travel
People who have declared an interest in travel around Thanksgiving or navigated to pages, read articles, commented on fo...
CPM: $0.95 Skydeo