Holiday shoppers build gift lists in October and track prices across retail apps before Black Friday hits. They stock up on wrapping paper, string lights, stocking stuffers and gift bags, and queue up holiday movies while browsing from a second screen.
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Insight
Holiday Shoppers
Source: https://skydeo.com/insight/holiday-shoppers/
Audience Demographics
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Insights
Christmas Decorators
They start planning displays in October, mapping out yard layouts before Thanksgiving. Stocking up on string lights, inflatables, ornaments and wreaths, they follow decorating tutorials on YouTube and shop clearance sales year-round for next season's additions.
Insights
Black Friday & Cyber Monday Shoppers
Doorbuster alerts hit their phones before dawn. They stack cashback apps with store coupons and abandon carts the moment a better deal turns up elsewhere. Cyber Monday inboxes fill with flash sale codes and browser tabs stay open to competing retailers.
Insights
Thanksgiving Hosts
Thanksgiving hosts plan menus weeks ahead, stocking up on turkey, stuffing mix, cranberry sauce and pie ingredients. They shop early for serveware and table linens, comparing recipes online and tracking grocery deals through late November.
Insights
Holiday Travelers
People planning holiday trips to see loved ones or take a getaway, from booking travel to preparing for the journey.
Related Segments
Audience segments related to this insight
Affluent Christmas & Holiday Shoppers
Seasonal Shopper Christmas & Holiday Shoppers
Purchase Affinity - Christmas and Holiday products buyer. Sources: Self-reported surveys, Registrations and Buying activ...
CPM: $1.00 Skydeo
Affluent Luxury Holiday Shoppers
Seasonal Shopper Holiday
Individuals with high net worth who are in the market for luxury holiday purchases.
CPM: $1.00 Skydeo
Christmas & Holiday Shoppers
Seasonal Shopper Christmas & Holiday Shoppers
Purchase Affinity - Christmas and Holiday products buyer. Sources: Self-reported surveys, Registrations and Buying activ...
CPM: $1.00 Skydeo
Holiday Parties
Seasonal Shopper Christmas & Holiday Shoppers
People who made a purchase from supermarkets, mass merchandisers, warehouse clubs, wine & liquor stores, home furnishing...
CPM: $1.75 Skydeo
Holiday Cruisers
Seasonal Shopper Christmas & Holiday Shoppers
People who made a purchase from cruise lines in Q4 last year from cruise lines like Carnival Cruise Line, Disney Cruises...
CPM: $1.75 Skydeo
Books
Seasonal Shopper Christmas & Holiday Shoppers
People who purchased books in Q4 last year from retailers like Amazon, Barnes & Noble, Scholastic, etc.
CPM: $1.75 Skydeo