Holiday shoppers build gift lists in October and track prices across retail apps before Black Friday hits. They stock up on wrapping paper, string lights, stocking stuffers and gift bags, and queue up holiday movies while browsing from a second screen.
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Insight
Holiday Shoppers
Source: https://skydeo.com/insight/holiday-shoppers/
Audience Demographics
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Insights
Christmas Decorators
Explore the interests and behaviors of the Christmas Decorators audience.
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Black Friday & Cyber Monday Shoppers
Explore the interests and behaviors of the Black Friday & Cyber Monday Shoppers audience.
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Thanksgiving Hosts
Explore the interests and behaviors of the Thanksgiving Hosts audience.
Insights
Holiday Travelers
People planning holiday trips to see loved ones or take a getaway, from booking travel to preparing for the journey.
Related Segments
Audience segments related to this insight
Affluent Christmas & Holiday Shoppers
Seasonal Shopper Christmas & Holiday Shoppers
Purchase Affinity - Christmas and Holiday products buyer. Sources: Self-reported surveys, Registrations and Buying...
CPM: $1.00 Skydeo
Affluent Luxury Holiday Shoppers
Seasonal Shopper Holiday
Individuals with high net worth who are in the market for luxury holiday purchases.
CPM: $1.00 Skydeo
Christmas & Holiday Shoppers
Seasonal Shopper Christmas & Holiday Shoppers
Purchase Affinity - Christmas and Holiday products buyer. Sources: Self-reported surveys, Registrations and Buying...
CPM: $1.00 Skydeo
Holiday Parties
Seasonal Shopper Christmas & Holiday Shoppers
People who made a purchase from supermarkets, mass merchandisers, warehouse clubs, wine & liquor stores, home furnishing...
CPM: $1.75 Skydeo
Holiday Cruisers
Seasonal Shopper Christmas & Holiday Shoppers
People who made a purchase from cruise lines in Q4 last year from cruise lines like Carnival Cruise Line, Disney...
CPM: $1.75 Skydeo
Books
Seasonal Shopper Christmas & Holiday Shoppers
People who purchased books in Q4 last year from retailers like Amazon, Barnes & Noble, Scholastic, etc.
CPM: $1.75 Skydeo