Black Friday Shoppers aren’t just bargain hunters—they’re trendsetters in retail and tech. Slightly more female than male and overwhelmingly married, they span households nationwide and lean Democrat with strong Republican presence. Many work in clerical, service, and business-owner roles, while others connect through schools, healthcare networks, and big-box retailers. Their discretionary spend flows to apparel, dining, home goods, and entertainment, and they’re just as likely to be found streaming, gaming, or bargain-hunting online as they are in-store. Overlapping with Cyber Monday and electronics enthusiasts, this audience is decisive, value-driven, and always ready to shop.
← Insights
Insight
Black Friday Shoppers
Source: https://skydeo.com/insight/black-friday-shoppers/
Related Segments
Audience segments related to this insight
Black Friday Shoppers
Seasonal Shopper Christmas & Holiday Shoppers
Purchase Affinity - Black Friday buyer. Sources: Self-reported surveys, Registrations and Buying activity.
CPM: $1.00 Skydeo
Black Friday Shoppers
Optimized for TV Seasonal Shopper
Purchase Affinity - Black Friday buyer. Sources: Self-reported surveys, Registrations and Buying activity. -Optimized fo...
CPM: $1.00 Skydeo
Black Friday/Cyber Monday Shoppers
Seasonal Black Friday/Cyber Monday Shoppers
People who are likely to make a purchase during Black Friday weekend including Black Friday, Cyber Monday, and Small Bus...
CPM: $1.25 Skydeo
Apparel Shoppers
Seasonal Black Friday/Cyber Monday Shoppers
People who are likely to purchase apparel during Black Friday weekend including Black Friday, Cyber Monday, and Small Bu...
CPM: $1.25 Skydeo
Electronics Shoppers
Seasonal Black Friday/Cyber Monday Shoppers
People who are likely to purchase electronics during Black Friday weekend including Black Friday, Cyber Monday, and Smal...
CPM: $1.25 Skydeo
Gaming Shoppers
Seasonal Black Friday/Cyber Monday Shoppers
People who are likely to purchase gaming products during Black Friday weekend including Black Friday, Cyber Monday, and ...
CPM: $1.25 Skydeo