Black Friday Shoppers aren’t just bargain hunters—they’re trendsetters in retail and tech. Slightly more female than male and overwhelmingly married, they span households nationwide and lean Democrat with strong Republican presence. Many work in clerical, service, and business-owner roles, while others connect through schools, healthcare networks, and big-box retailers. Their discretionary spend flows to apparel, dining, home goods, and entertainment, and they’re just as likely to be found streaming, gaming, or bargain-hunting online as they are in-store. Overlapping with Cyber Monday and electronics enthusiasts, this audience is decisive, value-driven, and always ready to shop.
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Insight
Black Friday Shoppers
Source: https://skydeo.com/insight/black-friday-shoppers/
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