Experience Stackers are consumers who are shifting their spending toward memorable, emotionally rewarding experiences instead of accumulating more physical goods. This audience tends to over-index for travel planning, live events, dining out, fitness and wellness activities, and social-first lifestyle behaviors. They often combine multiple experiences into a single season or trip — booking concerts during vacations, planning group outings, attending festivals, or building routines around premium leisure activities. For marketers, this audience represents highly engaged consumers who value connection, identity, and lifestyle-driven spending across categories like travel, entertainment, CPG, fintech, hospitality, and retail.