Meet the Fourth of July Shoppers — the red, white, and ready-to-spend Americans who turn Independence Day into the biggest backyard event of the summer. They're stocking coolers with beer and seltzer, loading grills with burgers and brats, scooping up patriotic apparel and porch-ready decor, booking lake houses and road trips, and lighting up the sky with fireworks. Active across grocery, liquor, apparel, home, and travel in the weeks leading up to July 4th, this audience delivers a concentrated seasonal spike in purchase intent that advertisers can activate across CTV, social, and programmatic for a high-ROI sprint through early summer.