Golf enthusiasts are one of the most predictable high-spend audiences in mobile — and one of the most misread. Most targeting writes them off as "affluent men, 35-65" and calls it a day. We don't. Skydeo builds this segment from deterministic mobile signals: the tee times they book, the apps they open at 6 a.m. on a Saturday, the gear and travel and country-club brands they actually engage with. That's not a demographic guess — it's a behavioral cluster of people whose wallets reliably follow their weekends, across apparel, premium equipment, auto, travel, and financial services.