As consumers gear up for 2026, the “New Year, New Me” mindset is already in motion. Skydeo’s Health & Fitness Enthusiasts audience — 4.6M individuals strong — is predominantly female (60%) and shows high overlap with Upscale Product Shoppers, Foodies, and Gift Givers. These are wellness-driven spenders who invest in both their bodies and lifestyles, blending aspiration with action. From gym memberships and smartwatches to skincare and supplements, they’re powering the annual wellness economy that spikes every January.
← Insights
Insight
Health and Fitness Enthusiasts
Source: https://skydeo.com/insight/health-and-fitness-enthusiasts/
More Insights
Insights
Christmas Decorators
Explore the interests and behaviors of the Christmas Decorators audience.
Insights
Black Friday & Cyber Monday Shoppers
Explore the interests and behaviors of the Black Friday & Cyber Monday Shoppers audience.
Insights
Thanksgiving Hosts
Explore the interests and behaviors of the Thanksgiving Hosts audience.
Insights
Holiday Shoppers
People shopping for gifts, celebrations, and seasonal deals throughout the holidays.
Related Segments
Audience segments related to this insight
Women's Health and Fitness Enthusiasts
Interest Health & Wellness
This segment contains consumers who are researching health and fitness trends and techniques for women. People...
CPM: $0.95 Skydeo
Women's Health and Fitness Enthusiasts
Optimized for TV Interest
People who are consumers who are researching health and fitness trends and techniques for women. People researching...
CPM: $0.95 Skydeo
Fitness Enthusiasts
Interest Health & Wellness
This segment contains consumers who using fitness tracking apps and websites
CPM: $0.95 Skydeo
Prescription Fitness
Health, Wellness And Fitness Prescription Fitness
People who work at Prescription Fitness. Deterministic Skydeo B2B data for account-based marketing. Keywords: linkedin,...
CPM: $1.88 Skydeo
Orangetheory Fitness
Health, Wellness And Fitness Orangetheory Fitness
People who work at Orangetheory Fitness. Deterministic Skydeo B2B data for account-based marketing. Keywords: linkedin,...
CPM: $1.88 Skydeo
Crunch Fitness
Health, Wellness And Fitness Crunch Fitness
People who work at Crunch Fitness. Deterministic Skydeo B2B data for account-based marketing. Keywords: linkedin, abm,...
CPM: $1.88 Skydeo