As consumers gear up for 2026, the “New Year, New Me” mindset is already in motion. Skydeo’s Health & Fitness Enthusiasts audience — 4.6M individuals strong — is predominantly female (60%) and shows high overlap with Upscale Product Shoppers, Foodies, and Gift Givers. These are wellness-driven spenders who invest in both their bodies and lifestyles, blending aspiration with action. From gym memberships and smartwatches to skincare and supplements, they’re powering the annual wellness economy that spikes every January.
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Insight
Health and Fitness Enthusiasts
Source: https://skydeo.com/insight/health-and-fitness-enthusiasts/
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