Say hello to the Kentucky Derby thrill-chasers who live for the adrenaline rush—and not just at the track. These folks are risk-takers by nature, with a taste for high-stakes poker, fantasy sports, and online auctions that keep their hearts racing. But they’re not all cards and competition—they’re also tech-forward streamers bingeing the latest on Apple TV and PlayStation, and foodies who treat meal delivery like a gourmet adventure. Mostly single, male, and clustered in the Northeast, they skew younger (18–34) and lean left politically. Whether they’re diving into martial arts, cruising the open sea, or collecting comics and cult-favorite films, this audience thrives on excitement, innovation, and a little indulgent fun.
Kentucky Derby Audiences
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