Podcast listeners are a highly engaged and diverse audience of over 19 million people. They skew male (76.6%), tend to be single (66%), and lean Democratic (57%) politically. This audience spans young adults into mid-career professionals, with strong representation among business owners, engineers, and decision-makers. They’re tech-forward—affiliated with companies like Apple, Netflix, AWS, and Stripe—and lean into lifestyles that blend entertainment, exercise, and professional growth. Their top affinities overlap with sports, gaming, music, and self-development, making them a prime segment for brands looking to reach motivated, connected, and culturally aware consumers.
Podcast Listeners
Source: https://skydeo.com/insight/podcast-listeners/
More Insights
Christmas Decorators
Explore the interests and behaviors of the Christmas Decorators audience.
Black Friday & Cyber Monday Shoppers
Explore the interests and behaviors of the Black Friday & Cyber Monday Shoppers audience.
Thanksgiving Hosts
Explore the interests and behaviors of the Thanksgiving Hosts audience.
Holiday Shoppers
People shopping for gifts, celebrations, and seasonal deals throughout the holidays.
Related Segments
Audience segments related to this insight
Podcast Listeners
This segment contains individuals who are likely to be regular podcast listeners who listen on a variety of major...
YouTube Podcast Listeners
People who are likely to listen to podcasts using YouTube podcast services.
Google Podcast Listeners
This segment contains individuals who are likely to listen to podcasts using Google podcast services.
Spotify Podcast Listeners
This segment contains individuals who are likely to listen to podcasts using Spotify podcast services.
Apple Podcast Listeners
This segment contains individuals who are likely to listen to podcasts using Apple podcast services.
Conservative Podcast Listeners
This segment contains individuals who are likely to listen to conservative podcasts.