Podcast listeners are a highly engaged and diverse audience of over 19 million people. They skew male (76.6%), tend to be single (66%), and lean Democratic (57%) politically. This audience spans young adults into mid-career professionals, with strong representation among business owners, engineers, and decision-makers. They’re tech-forward—affiliated with companies like Apple, Netflix, AWS, and Stripe—and lean into lifestyles that blend entertainment, exercise, and professional growth. Their top affinities overlap with sports, gaming, music, and self-development, making them a prime segment for brands looking to reach motivated, connected, and culturally aware consumers.
Podcast Listeners
Source: https://skydeo.com/insight/podcast-listeners/
More Insights
Christmas Decorators
They start planning displays in October, mapping out yard layouts before Thanksgiving. Stocking up on string lights, inflatables, ornaments and wreaths, they follow decorating tutorials on YouTube and shop clearance sales year-round for next season's additions.
Black Friday & Cyber Monday Shoppers
Doorbuster alerts hit their phones before dawn. They stack cashback apps with store coupons and abandon carts the moment a better deal turns up elsewhere. Cyber Monday inboxes fill with flash sale codes and browser tabs stay open to competing retailers.
Thanksgiving Hosts
Thanksgiving hosts plan menus weeks ahead, stocking up on turkey, stuffing mix, cranberry sauce and pie ingredients. They shop early for serveware and table linens, comparing recipes online and tracking grocery deals through late November.
Holiday Shoppers
People shopping for gifts, celebrations, and seasonal deals throughout the holidays.
Related Segments
Audience segments related to this insight
Podcast Listeners
This segment contains individuals who are likely to be regular podcast listeners who listen on a variety of major platfo...
YouTube Podcast Listeners
People who are likely to listen to podcasts using YouTube podcast services.
Google Podcast Listeners
This segment contains individuals who are likely to listen to podcasts using Google podcast services.
Spotify Podcast Listeners
This segment contains individuals who are likely to listen to podcasts using Spotify podcast services.
Apple Podcast Listeners
This segment contains individuals who are likely to listen to podcasts using Apple podcast services.
Liberal Podcast Listeners
This segment contains individuals who are likely to listen to liberal podcasts.