Meet the Streaming Superfans, a digitally fluent and content-obsessed audience driving the future of entertainment. These Gen Z and Millennial consumers live in tech-filled homes, cut cords, and crave convenience—preferring on-demand access, no ads, and mobile-first shopping. With strong ties to TikTok, YouTube, and Instagram, they’re influenced by what they see and quick to spend on what they love. Always connected, always consuming, Streaming Superfans turn everyday moments into entertainment and every screen into an opportunity to engage.
Sober Summer
Meet the Sober Summer Set, a vibrant, values-driven audience
