Insurance segments
Insurance Audience Segments
Find insurance audience segments for reaching consumers interested in auto, home, health, life, and related policy categories.
Featured segments
Showing 48 of 281 matching segments.
Likely
People who are likely to have a home warranty plan
Highly Likely
People who are very likely to have a home warranty plan
Highly Likely
People who pay for their own dental insurance, independently of their employer.
Likely GEICO Customers
This segment contains individuals who are likely to be GEICO auto insurance customers.
Highly Likely
People who have Medicare supplemental insurance
Likely
People who are qualified for Medicaid coverage.
Likely to Have Comprehensive Coverage
This segment contains individuals who are likely to have comprehensive insurance on their primary auto insurance policy.
Highly Likely
People who purchase insurance online
Highly Likely
People who are qualified for Medicaid coverage.
Likely
People who enrolled in health insurance programs under the Affordable Care Act.
Likely
People who pay for their own health insurance, independently of their employer provided options
Insurance Information Seekers
People who are interested in insurance.
Likely
People who use telematics - (GPS) provided by an insurance company to assess the safety of their driving patterns - in t...
March
Audiences with auto insurance policies set to renew in March.
Highly Likely
People who use telematics in their car to receive loyalty gifts as incentives (from their insurance provider)
Highly Likely
People who have their home and vehicle insurance with the same provider
Loan Insurance Policy Holder
People who are likely to buy loan insurance.
Likely
People who work for a company, with less than 100 employees, that provides health insurance
Highly Likely
People who have or plan to purchase Whole Life Insurance in the next 12 months.
Highly Likely
People who have long term care insurance coverage
Highly Likely
People who are likely to request a quote for home or vehicle insurance
Likely
People who purchase insurance online
Likely
People who have their home and vehicle insurance with the same provider
Likely
People who use telematics in their car to receive loyalty gifts as incentives (from their insurance provider)
Likely
People who are uninsured
Highly Likely
People who pay for their own health insurance, independently of their employer provided options
November
The month in which this person's vehicle insurance comes up for renewal
Highly Likely
People who are uninsured
Likely
People who have Medicare Advantage Plan health insurance coverage.
Burial Insurance Policy Holders
People who currently hold a burial insurance policy
October
The month in which this person's vehicle insurance comes up for renewal
Policy Holders
Consumers identified as likely to have Medicare supplemental insurance policies.
Likely
People who have term life insurance policies
Highly Likely
Audiences highly likely to purchase employer-sponsored supplemental health insurance.
Likely
People who have long term care insurance coverage
Group Retiree Health Plan Members
People who are members of a group retiree health plan
Likely
People who have renters and auto insurance through the same provider.
Juvenile Life Insurance Policy Holders/Intenders
People who currently hold a juvenile life insurance policy
Likely
People who pay for their own dental insurance, independently of their employer.
Life Insurance Policy Holders
People who are interested in life insurance
Likely
People who use telematics devices - (GPS) provided by an insurance company to assess the safety of their driving pattern...
Highly Likely
People who have renters and auto insurance through the same provider.
Highly Likely
People who have Medicare Advantage Plan health insurance coverage.
Likely
People who purchased their auto insurance through an agent.
Health Insurance through Labor Union
People who are likely to get health insurance from their labor union.
Dental Policy Holder
Individuals who currently hold or are covered by a dental insurance policy.
September
The month in which this person's vehicle insurance comes up for renewal
Likely Progressive Customers
This segment contains individuals who are likely to be Progressive auto insurance customers.
Frequently asked questions
What campaigns use insurance audience segments?
Insurance segments are commonly used for auto, home, health, life, and financial protection campaigns where advertisers need to reach likely policy shoppers.
How can insurance segments improve media planning?
They help teams narrow prospecting audiences around relevant life stages, interests, shopping signals, and product categories before campaign activation.