Insurance segments
Insurance Audience Segments
Find insurance audience segments for reaching consumers interested in auto, home, health, life, and related policy categories.
Featured segments
Showing 48 of 281 matching segments.
Likely USAA Customers
This segment contains individuals who are likely to be USAA auto insurance customers.
Highly Likely
People who are eligible for both Medicaid and Medicare.
August
Audiences with auto insurance policies set to renew in August.
February
Audiences with auto insurance policies set to renew in February.
Likely
Consumers identified as likely to have or purchase Medicare Advantage Plan health insurance coverage.
Likely
Consumers likely to purchase insurance through a call center or over the phone.
Highly Likely
Individuals highly likely to purchase insurance through a call center or over the phone.
Highly Likely
Audiences highly likely to purchase employer-sponsored supplemental health insurance.
March
Audiences with auto insurance policies set to renew in March.
Likely
People who have term life insurance policies
Policy Holders
Consumers identified as likely to have Medicare supplemental insurance policies.
Highly Likely
People who have a Medicare part D prescription drug insurance plan
Likely
People who use telematics devices - (GPS) provided by an insurance company to assess the safety of their driving pattern...
Highly Likely
Individuals highly likely to be self-insured for health, paying for their own health insurance independently of employer...
Pet
Consumers who are actively seeking or likely to purchase pet insurance.
Likely
People who buy Medicare Part B health insurance
Highly Likely
People who purchased their auto insurance through a call center.
Policy Holders
Audience highly likely to be policyholders for Medicare supplemental insurance.
Highly Likely
People who use telematics - (GPS) provided by an insurance company to assess the safety of their driving patterns - in t...
Likely to Have Personal Injury Coverage
This segment contains individuals who are likely to have personal injury insurance on their primary auto insurance polic...
Personal Injury Coverage
Consumers likely to have personal injury coverage on their primary auto insurance policy. This segment identifies indivi...
Highly Likely
People who plan to purchase burial insurance in the next 12 months
Highly Likely
Audience highly likely to purchase or have Medicare Advantage Plan health insurance coverage.
Travel
Consumers interested in travel insurance
Highly Likely
Audiences highly likely to be seeking or purchasing Medicare Part B health insurance.
May
The month in which this person's vehicle insurance comes up for renewal
Highly Likely
People who purchased their auto insurance through an agent.
Likely
People who plan to purchase burial insurance in the next 12 months
Likely to Have Under or Uninsured Coverage
This segment contains individuals who are likely to have under or uninsured motorist insurance on their primary auto ins...
Likely Progressive Customers
This segment contains individuals who are likely to be Progressive auto insurance customers.
Dental Policy Holder
Individuals who currently hold or are covered by a dental insurance policy.
Health Insurance through Labor Union
People who are likely to get health insurance from their labor union.
Likely
Individuals identified as likely to switch health insurance.
Purchased From Agent
People who purchased their auto insurance through an agent.
September
The month in which this person's vehicle insurance comes up for renewal
Likely
People who have whole life insurance policies
Highly Likely
People who have health insurance that their employers provide
Highly Likely
People who have Medicare Advantage Plan health insurance coverage.
October
The month in which this person's vehicle insurance comes up for renewal
Highly Likely
Individuals highly likely to be uninsured for health, indicating they lack health insurance coverage from any source.
Highly Likely
People who have whole life insurance policies
Likely
People who have or plan to purchase Term Life Insurance in the next 12 months.
Purchased From Call Center
Consumers who have likely purchased auto insurance through a call center.
Likely State Farm Customers
This segment contains individuals who are likely to be State Farm auto insurance customers.
Likely Allstate Customers
This segment contains individuals who are likely to be Allstate auto insurance customers.
Information Seekers
Consumers actively seeking information about Medicare, including additional coverage options.
Likely
People who purchased their auto insurance through a call center.
Likely
People who have a Medicare part D prescription drug insurance plan
Frequently asked questions
What campaigns use insurance audience segments?
Insurance segments are commonly used for auto, home, health, life, and financial protection campaigns where advertisers need to reach likely policy shoppers.
How can insurance segments improve media planning?
They help teams narrow prospecting audiences around relevant life stages, interests, shopping signals, and product categories before campaign activation.