Insurance segments
Insurance Audience Segments
Find insurance audience segments for reaching consumers interested in auto, home, health, life, and related policy categories.
Featured segments
Showing 48 of 284 matching segments.
Likely
People who have their home and vehicle insurance with the same provider
November
The month in which this person's vehicle insurance comes up for renewal
October
The month in which this person's vehicle insurance comes up for renewal
August
Audiences with auto insurance policies set to renew in August.
Likely
Consumers likely to purchase employer-sponsored supplemental health insurance.
Information Seekers
Consumers actively seeking information about Medicare, including additional coverage options.
Renters
Consumers actively looking to purchase renters insurance.
Medicare & Medicaid Eligible
Audience identified as highly likely to be eligible for both Medicaid and Medicare coverage.
Pet
Consumers who are actively seeking or likely to purchase pet insurance.
Insurance
Consumers interested in insurance products
Likely
Consumers identified as likely to have or purchase Medicare Advantage Plan health insurance coverage.
Life
Consumers interested in life insurance
Highly Likely
Consumers highly likely to obtain prescriptions from their insurance provider.
Likely
Consumers who are likely to obtain prescriptions directly through their insurance provider.
Individual Health Plan Shoppers
People who are shopping for an individual health insurance plan on the healthcare marketplace.
Multi-Policy Online Shoppers
People who are car and home owners, shop for insurance quotes online, and are likely to switch their auto insurance...
Information Seekers
Consumers actively seeking information about various insurance products.
Highly Likely
Individuals highly likely to purchase insurance through a call center or over the phone.
April
Audiences with auto insurance policies set to renew in April.
Likely
Consumers likely to purchase insurance through a call center or over the phone.
Purchased From Agent
People who purchased their auto insurance through an agent.
June
Audiences with auto insurance policies set to renew in June.
Highly Likely
People who are highly likely to have flood insurance.
February
Audiences with auto insurance policies set to renew in February.
Likely
Consumers identified as likely to be self-insured for dental, paying for their own dental insurance independently of...
Likely
People who buy Medicare Part B health insurance
January
Audiences with auto insurance policies set to renew in January.
Likely
People who plan to purchase burial insurance in the next 12 months
Likely
Individuals identified as likely to switch health insurance.
Likely
People who purchase insurance online
Highly Likely
People who have their home and vehicle insurance with the same provider
Qualified Households
Individuals identified as highly likely to qualify for Medicaid coverage.
Dental Policy Holder
Individuals who currently hold or are covered by a dental insurance policy.
Health Insurance through Labor Union
People who are likely to get health insurance from their labor union.
July
The month in which this person's vehicle insurance comes up for renewal
September
The month in which this person's vehicle insurance comes up for renewal
Purchased From Call Center
Consumers who have likely purchased auto insurance through a call center.
Highly Likely
Individuals highly likely to be uninsured for health, indicating they lack health insurance coverage from any source.
Policy Holders
Audience highly likely to be policyholders for Medicare supplemental insurance.
Healthcare Marketplace
Individuals who have health insurance through the healthcare marketplace, compliant with Regulation B. Ideal for...
Dental
Individuals in the market for or interested in dental insurance plans.
Health
Consumers interested in health insurance
Travel
Consumers interested in travel insurance
Home
Consumers interested in home insurance
Automotive
Consumers interested in auto insurance
Policy Holders
Consumers identified as likely to have Medicare supplemental insurance policies.
Likely
Consumers identified as likely to have or purchase a Medicare Part D prescription drug insurance plan.
Likely
People who work for a company, with less than 100 employees, that provides health insurance
Frequently asked questions
What campaigns use insurance audience segments?
Insurance segments are commonly used for auto, home, health, life, and financial protection campaigns where advertisers need to reach likely policy shoppers.
How can insurance segments improve media planning?
They help teams narrow prospecting audiences around relevant life stages, interests, shopping signals, and product categories before campaign activation.