Meet the Christmas and Holiday Shoppers: the people who make the season feel magical. They’re on a mission to find the perfect gifts for their families, whether it's essentials for the little ones, festive outfits, or the latest tech. Aluent shoppers dive into luxury experiences, premium travel, and exclusive brands. It’s not just about gifts; it's about creating unforgettable moments—decorating the home, hosting gourmet dinners, and bringing people together. Plus, they give back, supporting causes close to their hearts. With a mix of ages and a touch of tradition, they make the holidays truly special for everyone.
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Insight
2025 Christmas and Holiday Shoppers
Source: https://skydeo.com/insight/2025-christmas-and-holiday-shoppers/
Insight
2025 Christmas and Holiday Shoppers
More Insights
Insights
Christmas Decorators
They start planning displays in October, mapping out yard layouts before Thanksgiving. Stocking up on string lights, inflatables, ornaments and wreaths, they follow decorating tutorials on YouTube and shop clearance sales year-round for next season's additions.
Insights
Black Friday & Cyber Monday Shoppers
Doorbuster alerts hit their phones before dawn. They stack cashback apps with store coupons and abandon carts the moment a better deal turns up elsewhere. Cyber Monday inboxes fill with flash sale codes and browser tabs stay open to competing retailers.
Insights
Thanksgiving Hosts
Thanksgiving hosts plan menus weeks ahead, stocking up on turkey, stuffing mix, cranberry sauce and pie ingredients. They shop early for serveware and table linens, comparing recipes online and tracking grocery deals through late November.
Insights
Holiday Shoppers
People shopping for gifts, celebrations, and seasonal deals throughout the holidays.
Related Segments
Audience segments related to this insight
Affluent Christmas & Holiday Shoppers
Seasonal Shopper Christmas & Holiday Shoppers
Purchase Affinity - Christmas and Holiday products buyer. Sources: Self-reported surveys, Registrations and Buying activ...
CPM: $1.00 Skydeo
Christmas & Holiday Shoppers
Seasonal Shopper Christmas & Holiday Shoppers
Purchase Affinity - Christmas and Holiday products buyer. Sources: Self-reported surveys, Registrations and Buying activ...
CPM: $1.00 Skydeo
Holiday Parties
Seasonal Shopper Christmas & Holiday Shoppers
People who made a purchase from supermarkets, mass merchandisers, warehouse clubs, wine & liquor stores, home furnishing...
CPM: $1.75 Skydeo
Holiday Cruisers
Seasonal Shopper Christmas & Holiday Shoppers
People who made a purchase from cruise lines in Q4 last year from cruise lines like Carnival Cruise Line, Disney Cruises...
CPM: $1.75 Skydeo
Books
Seasonal Shopper Christmas & Holiday Shoppers
People who purchased books in Q4 last year from retailers like Amazon, Barnes & Noble, Scholastic, etc.
CPM: $1.75 Skydeo
Home Decor
Seasonal Shopper Christmas & Holiday Shoppers
People who made a purchase from home furnishing or craft stores in Q4 last year from retailers like Christmas Tree Shops...
CPM: $1.75 Skydeo