Mother’s Day Audiences

Say hello to the thoughtful gifters who are going all-in to make mom feel like a queen. These Mother’s Day shoppers aren’t just picking up last-minute flowers at the grocery store. Nope—they’re jet-setting luxury travelers, flipping through audiobooks on the go, and swiping their premium credit cards at upscale department stores. Think AmEx Gold, Nordstrom, and a perfectly curated Audible playlist. They’re readers, cruisers, collectors (yes, stamp and antique lovers unite), and dog parents with a penchant for the finer things in life. Mostly married, slightly more female, and often found in the Northeast and Midwest, they skew older (55+) with a taste for quality, experience, and a little indulgence. Whether it’s a stay at the Four Seasons or a signed first edition, this audience knows how to celebrate in style—and mom’s the lucky recipient.