This audience skews heavily male (90%) and leans young to middle-aged, with strong representation in the 25–44 bracket. They’re thrill-seekers who balance a passion for betting with interests in whiskey, cryptocurrency, motorsports, and high-end cars. Politically, they split almost evenly between Republican and Democrat, and over half are single. Their spending power shows up in entertainment, apparel, and alcohol, making them a prime audience for lifestyle, finance, and sports-related brands.
← Insights
Insight
Sports Betting Influencers
Source: https://skydeo.com/insight/sports-betting-influencers/
More Insights
Insights
Christmas Decorators
They start planning displays in October, mapping out yard layouts before Thanksgiving. Stocking up on string lights, inflatables, ornaments and wreaths, they follow decorating tutorials on YouTube and shop clearance sales year-round for next season's additions.
Insights
Black Friday & Cyber Monday Shoppers
Doorbuster alerts hit their phones before dawn. They stack cashback apps with store coupons and abandon carts the moment a better deal turns up elsewhere. Cyber Monday inboxes fill with flash sale codes and browser tabs stay open to competing retailers.
Insights
Thanksgiving Hosts
Thanksgiving hosts plan menus weeks ahead, stocking up on turkey, stuffing mix, cranberry sauce and pie ingredients. They shop early for serveware and table linens, comparing recipes online and tracking grocery deals through late November.
Insights
Holiday Shoppers
People shopping for gifts, celebrations, and seasonal deals throughout the holidays.
Related Segments
Audience segments related to this insight
Sports Betting Influencers
Social Media Engagement Sports
This segment contains fans of sports betting influencers. These people follow or frequently engage with organizations or...
CPM: $0.95 Skydeo
Highly Likely
Interest Online Sports Betting
Audience highly likely to wager on multiple sports via online betting platforms, excluding regulated states and individu...
CPM: $0.75 Skydeo
Sports Betting
Behavioral AI Media & Entertainment
People interested in sports betting, horse racing, college football, poker tournaments, sports analytics, and online cas...
CPM: $0.89 Skydeo
Highly Likely
Interest Online Sports Betting
People highly likely to consider online sports betting within the next 12 months, excluding regulated states. Segment mo...
CPM: $0.75 Skydeo
Highly Likely
Interest Online Sports Betting
People who are likely to have participated in online sports betting (Excl. regulated states). Epsilon takes reasonable s...
CPM: $0.75 Skydeo
Highly Likely
Interest Online Sports Betting
Audience highly likely to place online sports bets more than once monthly. Excludes regulated states and individuals und...
CPM: $0.75 Skydeo