This Highly Likely Soccer Fans audience is large, engaged, and well-rounded, with nearly 1.2 million people and a slight female skew. They over-index across other major sports, making them year-round sports consumers rather than single-league fans. Beyond sports, they show strong affinities for books and magazines, wearable tech, auto intenders, and premium household products, signaling a lifestyle-driven audience that values both experiences and quality.
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Insight
World Cup Fanatics
Source: https://skydeo.com/insight/world-cup-fanatics/
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Christmas Decorators
They start planning displays in October, mapping out yard layouts before Thanksgiving. Stocking up on string lights, inflatables, ornaments and wreaths, they follow decorating tutorials on YouTube and shop clearance sales year-round for next season's additions.
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Black Friday & Cyber Monday Shoppers
Doorbuster alerts hit their phones before dawn. They stack cashback apps with store coupons and abandon carts the moment a better deal turns up elsewhere. Cyber Monday inboxes fill with flash sale codes and browser tabs stay open to competing retailers.
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Thanksgiving Hosts
Thanksgiving hosts plan menus weeks ahead, stocking up on turkey, stuffing mix, cranberry sauce and pie ingredients. They shop early for serveware and table linens, comparing recipes online and tracking grocery deals through late November.
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Holiday Shoppers
People shopping for gifts, celebrations, and seasonal deals throughout the holidays.
Related Segments
Audience segments related to this insight
Fans
World Cup 2026 Fans
People who are interested in watching or attending matches and events related to World Cup 2026.
CPM: $1.00 Skydeo
World Cup
ShoppingGraph Purchases
This segment contains people that are World Cup apparel purchasers (Hoodies, Jerseys, Shirts, Hats, Gear, etc.). Data is...
CPM: $1.10 Skydeo
Female
World Cup 2026 Fans
Female fans interested in watching or attending matches and events related to World Cup 2026.
CPM: $1.00 Skydeo
Telecommunications
World Cup 2026 Sponsor Lookalike
World Cup 2026 fans showing strong affinity to official telecommunications sponsors (Verizon).
CPM: $1.00 Skydeo
Technology
World Cup 2026 Sponsor Lookalike
World Cup 2026 fans showing strong affinity to official technology sponsors (Lenovo).
CPM: $1.00 Skydeo
Retail
World Cup 2026 Sponsor Lookalike
World Cup 2026 fans showing strong affinity to official retail sponsors (Adidas).
CPM: $1.00 Skydeo