This Highly Likely Soccer Fans audience is large, engaged, and well-rounded, with nearly 1.2 million people and a slight female skew. They over-index across other major sports, making them year-round sports consumers rather than single-league fans. Beyond sports, they show strong affinities for books and magazines, wearable tech, auto intenders, and premium household products, signaling a lifestyle-driven audience that values both experiences and quality.
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Insight
World Cup Fanatics
Source: https://skydeo.com/insight/world-cup-fanatics/
Related Segments
Audience segments related to this insight
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People who are interested in watching or attending matches and events related to World Cup 2026.
CPM: $1.00 Skydeo
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Female
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Female fans interested in watching or attending matches and events related to World Cup 2026.
CPM: $1.00 Skydeo
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World Cup 2026 fans showing strong affinity to official qsr sponsors (McDonald's).
CPM: $1.00 Skydeo
Retail
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World Cup 2026 fans showing strong affinity to official retail sponsors (Adidas).
CPM: $1.00 Skydeo