Financial Segments

Aristotle > Consumer > Financial > Credit Rating 500 – 599 – Skydeo Advertising Segment

Individuals with a Credit Rating between 500 and 599.. Target marketing audience – Aristotle > Consumer > Financial > Credit Rating 500 – 599

Aristotle > Consumer > Financial > Affluent Consumers – Skydeo Advertising Segment

Individuals with a Household Income of $150M+ and/or a Net Worth of $500M+. Sources: Self-reported or Estimated based on demograhics including age, survey data, public data, and registrations.. Target marketing audience – Aristotle > Consumer > Financial > Affluent Consumers

Aristotle > Affluent > Financial > Credit Cards – American Express Gold/Premium – Skydeo Advertising Segment

Individuals who use a “Gold/Premium” American Express credit card. Sources: Self-reported surveys, Registrations and Buying Activity.. Target marketing audience – Aristotle > Affluent > Financial > Credit Cards – American Express Gold/Premium

Aristotle > Consumer > Financial > Home Value <$100,000 - Skydeo Advertising Segment

Individuals with a Home Value less than $100,000. Sources: Affluence measurements including tax rates, cost of living , household composition, etc.. Target marketing audience – Aristotle > Consumer > Financial > Home Value <$100,000