Lookalike Modeling: What You Need to Know
In today's digital landscape, lookalike modeling has emerged as a powerful...
Skydeo and Aristotle Partner to Supercharge Digital Audience Targeting
Data Powerhouse Aristotle Partners with leading mobile identity platform, Skydeo, to offer...
GroupM's mPlatform - Fading into the background or viable platform?
Digiday highlighted mPlatform which it says is "fading into the background" at...
How Top Publishers Use Mobile AppGraph Data To Drive Ad Targeting
Facebook, Twitter and Snapchat have been using the app inventory of mobile...
E3 2017 with Skydeo
E3 takes place June 13-15, 2017, at the Los Angeles Convention Center....
Time & Viant Acquires Adelphic for People-Based DSP
Time, Inc. has acquired Waltham MA based Adelphic, a leading mobile DSP....
People-Based Marketing Defined
"Over the last nine months, Atlas/Facebook says, the phrase “people-based marketing” has...