People-Based Marketing – Goodway Group
People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to move beyond cookie-based targeting and find new customers deterministically.
Categories
- 3rd Party Data (3)
- Ad Sales & Operations (4)
- Addressable TV (1)
- Agency (4)
- App Intelligence (4)
- App Targeting (8)
- AppGraph (1)
- Attribution and Measurement (5)
- audience segmentation (2)
- Auto (2)
- B2B (8)
- Blockchain (1)
- Blog (1)
- Brand Marketing (9)
- Connected TV (1)
- CRM Onboarding (2)
- Custom Audiences (22)
- Custom Segments (20)
- Data Monetization (7)
- data strategy (1)
- Events (9)
- Facebook (1)
- Finance (4)
- Google Marketing Platform (2)
- HouseholdGraph (2)
- Identity Graph (4)
- IDGraph (9)
- Location Based Data (10)
- Mobile Advertising (15)
- Mobile Audiences (32)
- Mobile Data (20)
- Mobile Insights (18)
- Paid Social (6)
- People-Based Marketing (33)
- PlacesGraph (9)
- Platforms (13)
- Political Pinpoints (1)
- Privacy (1)
- Shopping Graph (9)
- Skydeo Insights (21)
- Skydeo News (31)
- SkydeoB2B (4)
- Uncategorized (14)
